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Common Roots Brewing Company
In 2020, I became the Creative Director at Common Roots Brewing Company in South Glens Falls, NY. The Common Roots portfolio of products is diverse, and we wanted each "series" or product line to be distinguishable, yet recognizable within the brand family. To accomplish this, I developed a template with a mountain-framed logo at the bottom of each can to streamline the layouts. This allows for more creative freedom across beer style lines.
Core Beers : The "bread and butter" styles for Common Roots are their Lagers and Hoppy beers. The company ethos is closely tied to outdoor recreation and their upstate NY roots. To capitalize on this, I developed an illustrated landscape style inspired by vintage National Park posters, upstate NY landmarks, and the great outdoors.
Cocktail Sour Series : The Common Roots "Cocktail Sours" are twists on cocktail classics, such as Agave Oasis (Margarita-inspired Kettle Sour) and Give & Take (Gin & Tonic inspired Kettle Sour). This series embraces a more minimalist vibe with sketch style illustrations and background textures.
Bottle Art : In addition to craft cans, Common Roots produces a rotating selection of specialty Wild Ales, available exclusively by the bottle. For these beers, I focused on a sketch style aesthetic as a nod to the more nuanced and elevated nature of the beer style.
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American Oak Distillery
American Oak Distillery was founded in 2018 in Bolton Landing, NY. In addition to the packaging for their small-batch hand-crafted spirits, I created the custom logo for the Distillery as well.
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The Hilton Family Farmstand
The Hilton Family Farmstand in Brant Lake, NY offers a selection homemade Jams, Maple Syrup, and their famous Garlic Dill Pickles. In addition to designing packaging for their line local products, I created their custom logo.
